Propaganda

Propaganda can be as blatant as a swastika or as subtle as a joke.

                                      -Aaron Delwiche, Why think about Propaganda

 

Home Up Bibliography

 

Propaganda:
  1. Roman Catholic Church   a committee of cardinals, the Congregation for the Propagation of the Faith (congregatio de propaganda fide)
  2. any systematic, widespread dissemination or promotion of particular ideas, doctrines, practices, etc. to further one's own cause or to damage an opposing one
  3. ideas, doctrines, or allegations so spread

[1] Kendall Taylor, “Propaganda,” The Grove Dictionary of Art Online, ed. L. Macy (6 February 2003) <www.groveart.com>

[2] Jane DeRose Evans, The Art of Persuasion: Political Propaganda from Aeneas to Brutus (Ann Arbor, MI: The University of Michigan Press, 1992), 6.

[3] “Propaganda,” Britannica Student Encyclopedia from Encyclopedia Britannica Online (6 February 2003) <search.eb.com/ebi/article?eu=29863>

[4] David Dowd, “Art as National Propaganda in the French Revolution,” Public Opinion Quarterly, Vol 15 (Autumn 1951): 533.

What is the history of ‘propaganda’

bulletThe use of propaganda has been around since the beginning of recorded time.  Some of the earliest civilizations used propaganda in a way that secured their continued rule over regions they conquered.[1]  The Assyrian king Sargon II is an example of a king who constantly waged war to gain land.  Often these kings would have relief sculptures created that symbolized the strength and power of the leads and armies.
bulletRomans used propaganda in a different way: the pursuit to dominate and control people in its empire, which encompassed a vast array of regions.  Many of the citizens that made up the ‘roman’ public were considered illiterate.  Therefore, it was necessary for the Caesars to visually persuade and propagate their dominance over distant lands.  As Jane DeRose Evans points out “Propaganda will only persuade people who are actively engaged in the culture and who can focus on the society as a whole.”[2]  The Romans turned to the production of coins as a means to influence the populace.  Coins would contain familial names, referenced genealogical ties, or emphasized mythological ties.
bulletThe term “Propaganda” came into use in the seventeenth century by the Roman Catholic Church.[3]
bullet1622 – congregation de propaganda fide or The Congregation for the Propagation of the Faith was established, also known as Propaganda
bulletthis congregation was in charge of missionary activities to Central and South America, the Caribbean, the Philippines, Japan, China and India (not limited to these areas)
bulletit provided a research library and a school for priests involved in the missions
bulletits purpose was to restore Catholicism to Protestant and some Eastern Orthodox regions, as well as convert non-Christian religions
bulletChristianity pursued a propaganda program steeped in visual media.  Paintings, sculpture, architecture had been used to disseminate the word of God and educate illiterate people in the ways of the Church.
bulletDuring the French Revolution, we start to see the use of paintings and sculpture as a social message to rouse sympathy in the poorer classes for the support of the cause – “French Nationalism”.[4]  Many of the devices used as propaganda also included clubs, plays, monuments, music, and festivals.  They were designed to appeal to the average Frenchman, typically uneducated.
bullet The use of political cartoons became dominant as a means of propaganda, typically in a negative way, exposing either deception or distortion.
bulletIn the twentieth century, propaganda has many different forms
bulletsocial commentary, examples
bulletKäthe Kollwitz (1867-1945) Images
bulletBen Shahn (1898-1969)
bulletDiego Rivera (1886-1957)  Figures: 1 2 3 4
bulletJenny Holzer (1950-)  Figures: 1 2 3
bulletKrzysztof Wodiczko (1943-)
bulletwar propaganda
bulletposters and radio broadcasts were employed to boost morale and support for the war and breakdown the morale of the opposition  Figures: 1 2
bulletnational propaganda, examples
bulletChina
bulletMao Tse-Tung (1893-1976) Chinese Propaganda Posters
bulletGermany
bulletAdolf Hitler (1889-1945) Hitler Nationalist Posters
bulletJosef Goebbels (1897-1945)National Socialist Posters
bulletSoviet Union
bulletAgitprop (agitational propaganda)  Figures: 1
bulletmarketing and advertisements
 

[5] "Virtus," Encyclopedia Mythica. (9 February 2003) <www.pantheon.org/articles/v/virtus.html>

[6] “Ceres,” Encyclopedia Mythica, (9 February 2003) <www.pantheon.org/articles/c/ceres.html>

Article 1

Susan Wood, “Memoriae Agrippinae: Agrippina the Elder in Julio-Claudian Art and Propaganda” American Journal of Archaeology, Volume 92, Issue 3 (July 1988), 409-426. (JSTOR)

 

bulletImportant points
bulletImperial women figure prominently in the official art and propaganda
bulletOlder female relatives and ancestresses, kept in the public eye by displays of pietas, invoked by ruling emperors demonstrating their bloodlines
bulletLiving women who represented the hope for the birth of heirs were lauded in their roles as wives and mothers
bulletRepresented the various virtues the an emperor wished to claim as belonging to his regime
bulletRarely, a public claim by a woman to political authority
bulletAgrippina the Elder (Major)
bulletAs a woman
bulletWife of Germanicus
bulletMother to Caligula (Gaius) and Agrippina the Younger (Minor)
bulletGrandmother to Nero
bulletAs a leader
bulletSignificant figure in dynastic politics
bulletAs propaganda
bulletAll of the above listed functions are represented in the art and coinage containing her images by her children
bulletHonored as the wife of Germanicus
bulletHonored by Caligula as a descendant of Augustus
bulletHonored by Agrippina Minor as a means of securing her own political ambitions
bulletImage is used by Claudius to legitimize his reign and establish his bloodlines through his son Nero
bulletAgrippina the Younger (Minor)
bulletImages
bulletSimilar in style to her mother’s images
bulletAppears on numerous (54) coins emphasizing her authority
bulletGemma Claudia
bulletParallels Germanicus and Claudius, as well as Agrippina Major and Agrippina Minor
bulletAgrippina Major – personification Dea Roma or attributes of Virtus, the Roman god of courage and military prowess[5]
bulletAgrippina Minor – personification of the earth or attributes of Ceres, fertility goddess of agriculture, grain and the love a mother bears for her child[6]
 
 

Article 2

David L. Dowd, “Art as National Propaganda in the French Revolution” Public Opinion Quarterly, Volume 15, Issue 3 (Autumn 1951), 532-546. (JSTOR)

  

bulletImportant points
bulletPropaganda was used to initiate a growing interest in French Nationalism (patriotism)
bulletIt was designed to be receptive to the average Frenchman
bulletPublic concerts
bulletStreet singers
bulletFêtes (festivals) and pageants
bulletMonuments/Sculptures
bulletEngravings of paintings
bulletPosters
bulletThe idea that art could and should be used to mould and influence public opinion was widely accepted
bulletArtists felt it was their duty to use their talents to help further the cause
bulletSubject matter – Paintings/Engravings
bulletDeath – martyrs for the cause, vanquishing enemies
bullet“fight or die, kill or be killed”
bulletAllegories from mythology
bulletIncidents from ancient history
bulletRidicule against enemies
bulletSubject matter – Monuments/Sculpture
bulletMilitary victories
bulletNational heroes
bulletFêtes
bulletPlaced attention on the people
bulletRequired participation
bulletFlattered the average person
bulletGave praise to the wounded or dead but not the living soldiers
 
[7] “Goebbels, Joseph,” Encyclopedia Brittanica from Encyclopedia Britannica Online (9 February 2003) <search.eb.com/eb/article?eu=37927>

Article 3

Leonard W. Doob, “Goebbels’ Principles of Propaganda,” Public Opinion and Propaganda (New York: H. Holt, 1948) (POLITPROP)

 

bulletWho was Joseph Goebbels? 
bulletHe was the Minister of Propaganda for Nazi Germany
bulletDirected Reichsministernium für Volksaufklärung und Propaganda (trans. Ministry for Public Enlightenment and Propagada for the Realm) and Reichskulterkammer (trans. Chamber of Culture for the Realm)
bulletLargely responsible for the positive image of the Nazi party
bulletIn charge of
bulletPress
bulletRadio
bulletTheatre
bulletFilms
bulletLiterature
bulletMusic
bulletFine Arts[7]
bulletImportant points
bulletPropaganda must be planned and executed by only one authority
bulletTo be perceived, propaganda must evoke the interest of an audience and must be transmitted through tan attention-getting communications medium
bulletPropaganda must be carefully timed
bulletPropaganda on the home front must diminish the impact of frustration
   
 

 

 
     
Jenny Holzer, a projection from her anti-war installation in Liepzig, Germany Jenny Holzer, from "Protect Me from What I Want"
     

created by Gwen M. McKinney, mckinney03@sbc.edu, 10 February 2003